A creative pen in the world of digital media:

The Egyptian media scene is characterized by bright names that have contributed to shaping the contemporary media scene. Among these names, journalist Rana Shawky stood out with her distinctive steps and diverse experiences in the world of media, as a creative journalist and director of Phonogram Academy, the first media academy in the Delta region. 

Her experience combines diligence and passion:

Rana Shawky is not just a journalist, but a multi-talented personality who combines her passion for writing with her mastery of many digital tools, and her passion was the first driver to gain multiple experiences in the field of media and digital marketing. She started her career at major Egyptian media organizations, where she gained extensive experience in investigative journalism and digital content management.

With more than eight years of experience, Rana honed her skills at prestigious organizations such as Al Masry Al Youm, Al Ahram Foundation, Raseef 22, Entrepreneur Magazine, and other prestigious organizations inside and outside Egypt. Her deep understanding of both traditional and digital media increased her passion for training a new generation of journalists, making her an influential figure in the field of journalism and media in a short period of time.

Multiple experiences and distinct skills. Rana’s contributions to the development of digital media:

Rana has contributed significantly to the development of digital media in Egypt through:

Managing Phonogram Academy: It is the first academy of its kind in the Delta region, offering specialized training courses in the field of digital media such as writing, marketing, and VoiceOver.

Participating in many media projects: 

Rana has worked with many organizations and companies to develop their media strategies.

Spreading awareness of the importance of digital media: Rana always seeks to spread awareness of the importance of digital media and its impact on our daily lives through her specialized journalistic topics.

Courses and training workshops she has attended:

– A training course in digital journalism from Reuters.

-A training course in investigative journalism from ARIJ.

– Two SEO training courses from Google Skills and Edraak.

– A training workshop on television presentation and preparation from the Egyptian Radio and Television Institute (Maspero).

– TV news anchor course from Al Jazeera Television Institute.

– Google’s Freelance Journalism Tools course.

– WIN’s “One Evra” digital alphabet training, Module E.

– The European Union’s Artificial Intelligence Applications in Newsrooms training.

– Safir Sustainable Development Program for Enterprise and Entrepreneurship from the European Union.

-Google Initiative’s Data and Information Audit Training

– Journalism training at Al-Ahram Foundation.

– Comprehensive journalism course from “Rosa Al-Youssef” newspaper.

– Courses from the Google News Initiative.

– English language course from the American Egyptian Academy.

– Training from the Ozone Foundation in cooperation with Google in the fields of advanced research, news verification, data journalism, and environmental journalism tools.

What can Rana Shawky Ana offer to Horus’ clients for technology incubators and entrepreneurship support?

1. Training and development services:

-Customized training courses: Designing and delivering customized training courses for entrepreneurs and startups in the fields of digital journalism, search engine optimization, effective communication, and preparing presentations.

-Interactive Workshops: Organizing interactive workshops on many topics that concern the entrepreneurial community such as using social media for marketing, writing business plans, and attracting investments.

Hands-on training programs: Providing hands-on training programs that focus on developing practical skills for entrepreneurs, such as building prototypes, launching new products, and digital marketing.

2. Consulting services:

Digital Marketing Consulting: Providing digital marketing consulting, including channel selection, content strategy development, and campaign performance analysis.

-Public Relations Consulting: Providing public relations consulting, including crisis management, building relationships with the media, and organizing events.

-Business Development Consulting: Business development consulting includes developing business models, identifying target markets, and developing growth plans.

3. Content production services:

-Content writing: Writing articles, reports, and press releases, as well as marketing and social media content.

-Video production: Writing scripts and content for videos and reels, as well as preparing program packages and educational videos, with events.

4. Research and analysis services:

Data analysis: Analyze data related to business performance, consumer behavior, and competitor markets.

Market research: Conducting market research to identify customer needs and evaluate market opportunities.

Information Validation: Validate information and news, and report on trending topics.

Focus on strengths:

To provide value-added services to Horus’ clients, focus on the following strengths:

Integrating journalism and technology: Leverage expertise in digital journalism and technology to deliver innovative solutions to entrepreneurs.

Customization: Provide customized services that meet the individual needs of each client.

Focus on results: Measuring performance and providing detailed reports on the results achieved.

Build on the network: Leveraging the existing network of relationships in the media and technology industry to attract more clients.

In conclusion, Rana Shawky is a role model for ambitious young people in the field of media, as she combines knowledge, work, and passion, which enabled her to achieve great success in this field.